Vertical advertising tshuab kuj tuaj yeem kho raws li cov neeg siv khoom xav tau kom ua tiav lub sijhawm tshawb pom thiab saib xyuas, thiab tsim daim ntawv qhia txog qhov xwm txheej. Cov ntaub ntawv tsis raug tuaj yeem raug xa mus rau lub thawv xa ntawv (xaiv tau). Vertical advertising tshuab yog zoo li lub xauv hlau, sib txuas ntau yam xws li tsev so, tsev txhab nyiaj, khw malls, chaw nres tsheb npav, chaw nres tsheb subway, chaw ua yeeb yam, tsev cia puav pheej thiab lwm qhov chaw pej xeem. Nws yog dav siv thiab nyiam los ntawm cov neeg siv.
